On Reviews
"The
prominence of a book on Amazon.com is determined primarily by two
factors: how well the book has sold and how positive its reviews are.
More highly rated books are displayed more prominently, which leads to
more sales. Increased sales leads to even more prominent display, which
leads to still more sales. Through the miracle of the positive review
snowball effect, a few hundred rave reviews can transform an otherwise
unremarkable book into a worldwide bestseller."
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